Unit 6

This case study describes how Coca Cola encouraged teens to share a coke with their friends by showing them how exiting it was to get a coke bottle with their name on it. In the US 10 million teens had not had Coca Cola on the preceding year, so Coca Cola imported the globally successful share a coke campaign to increase its sales and make a personal connection with US teenagers. Two elements differentiated this campaign from others in the category. First packaging became incredibly important piece of owned media. Second the hashtag share a coke created a depth and breadth of content and ways for teens to get involved and use the functionality of social media to amplify the idea. The result was that 1.25 million more teens tried a coke during the following summer and sales of participating Coca Cola packages rose by a phenomenal 11% in the US. Share a coke in there US was more successful in driving sales than in any previous market that had run the campaign. The main purpose and goals ...

 Twitter is a microblogging service where users can write and post about any topic globalisation meaning-  Globalisation is the word used to  describe the growing interdependence of the world's economies, cultures, and populations , brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information. Wikinomic - Changes who can make and distribute content

 What are the purposes of social media channel and products  Globalisation is the production, distribution and consumption of media products on a global scale. Facilitating the exchange and diffusion of ideas cross culturally. However , some have argued that the media is actually a partial cause of globalisation, rather than just another globalised industry. Media is largely a cultural product, and the transfer of such a product is likely to have an influence on the recipients culture. Increasingly technology has also been propelling globalisation. Wiki- Editable web page and can be edited by the public