Unit 6

 What does proliferation of social media mean - The amount of social media  OFFCOM regulates video and radio content IPSO regulates written content  ASA regulates production content self regulation is when you yourself decide what kind of media you put out Might get a question about key regulators  freedom of speech - people sharing ideas  insighting hate - 

 Negative publicity for brands or companies , viral memes, parodies, sarcasm are all problems for large brands Cultural impact - proliferation of social media cultural imperialism and promotion/obsession with celebrity culture and commodities Identify two ways social media can contribute to anti social behavior 1. Some people can get really obsessed with getting too many likes and followers and end up doing stupid thing for views and don't care what people think of them, for example the youtuber logan paul recorded a dead body in the forest and uploaded it onto his youtube channel 2. Another reason is a person obsessed about their body image who do everything they can do get a better physique, for example they skip out on social events such as going out to eat with friends because they don't wanna get fat 

 Crowd funding - A way to raise money from a large number of people an example is a go fund me  crowd sourcing - 

 2. Making a profit of things that can be shared or purchased, commercial company can target its audience Instagram can share audio visuals, trailers, songs