Unit 6

 Croudfunding platforms allows creative users to gain funding to start projects that they would never have been able  kick starter campaign is a place where people can start a project or an idea and ask for money to fund it

 Digital trendsetting  examples of influencers - Jake Paul, Gregg Doucette  Gregg Doucette voices his opinion on over weight and under weight people and encourages them to get into the gym  Collaborative production - Cloud 9 Online UGC content - Sound Cloud Video Games - e-Sports Virtual environments - Second Life Tutorials - YouTube

Marshall McLuhan said one day the world will be globally interconnected and be able to communicate with each other, in groups and out group, this technology might lead to negative outcomes  One advantage is that it spreads culture to people who might find it interesting  Helps spread world wide information  you can access information Disadvantages  Might help lead to trolls and cyber bullying  Easier for onion predators Some countries are more developed which means they have more power in the global village 

 Cross platform marketing - Managing your brands exposure across social media mobile apps and web-sites, and word of mouth recommendations  Who's theory is wikinomics - Don Tapscott and Anthony Williams  Why is wikinomics an important concept as part of understanding globalisation -  It allows consumers and publishers to produce their own products to a global audience, its also changed the economy