Unit 6

 Digital trendsetting  examples of influencers - Jake Paul, Gregg Doucette  Gregg Doucette voices his opinion on over weight and under weight people and encourages them to get into the gym  Collaborative production - Cloud 9 Online UGC content - Sound Cloud Video Games - e-Sports Virtual environments - Second Life Tutorials - YouTube

Marshall McLuhan said one day the world will be globally interconnected and be able to communicate with each other, in groups and out group, this technology might lead to negative outcomes  One advantage is that it spreads culture to people who might find it interesting  Helps spread world wide information  you can access information Disadvantages  Might help lead to trolls and cyber bullying  Easier for onion predators Some countries are more developed which means they have more power in the global village 

 Cross platform marketing - Managing your brands exposure across social media mobile apps and web-sites, and word of mouth recommendations  Who's theory is wikinomics - Don Tapscott and Anthony Williams  Why is wikinomics an important concept as part of understanding globalisation -  It allows consumers and publishers to produce their own products to a global audience, its also changed the economy 

This case study describes how Coca Cola encouraged teens to share a coke with their friends by showing them how exiting it was to get a coke bottle with their name on it. In the US 10 million teens had not had Coca Cola on the preceding year, so Coca Cola imported the globally successful share a coke campaign to increase its sales and make a personal connection with US teenagers. Two elements differentiated this campaign from others in the category. First packaging became incredibly important piece of owned media. Second the hashtag share a coke created a depth and breadth of content and ways for teens to get involved and use the functionality of social media to amplify the idea. The result was that 1.25 million more teens tried a coke during the following summer and sales of participating Coca Cola packages rose by a phenomenal 11% in the US. Share a coke in there US was more successful in driving sales than in any previous market that had run the campaign. The main purpose and goals ...

 Twitter is a microblogging service where users can write and post about any topic globalisation meaning-  Globalisation is the word used to  describe the growing interdependence of the world's economies, cultures, and populations , brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information. Wikinomic - Changes who can make and distribute content

 What are the purposes of social media channel and products  Globalisation is the production, distribution and consumption of media products on a global scale. Facilitating the exchange and diffusion of ideas cross culturally. However , some have argued that the media is actually a partial cause of globalisation, rather than just another globalised industry. Media is largely a cultural product, and the transfer of such a product is likely to have an influence on the recipients culture. Increasingly technology has also been propelling globalisation. Wiki- Editable web page and can be edited by the public