Unit 6 Socia Media and Globalisation

 Crowd funding - A way to raise money from a large number of people an example is a go fund me 

crowd sourcing - 

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Unit 6 exam revision

Identify one way technology can be used to access social media. one way is by accessing social media apps through your phone such as instagram, facebook and twitter Identify two ways social media is used by media producers one way is to promote their product online to a wider target audience  to get into contact and make connections with other people and businesses  State three ways social media can be advantageous for media producers when they are generating ideas for new products.
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LO1 : Aims and Purposes of Adverting

This case study describes how Coca Cola encouraged teens to share a coke with their friends by showing them how exiting it was to get a coke bottle with their name on it. In the US 10 million teens had not had Coca Cola on the preceding year, so Coca Cola imported the globally successful share a coke campaign to increase its sales and make a personal connection with US teenagers. Two elements differentiated this campaign from others in the category. First packaging became incredibly important piece of owned media. Second the hashtag share a coke created a depth and breadth of content and ways for teens to get involved and use the functionality of social media to amplify the idea. The result was that 1.25 million more teens tried a coke during the following summer and sales of participating Coca Cola packages rose by a phenomenal 11% in the US. Share a coke in there US was more successful in driving sales than in any previous market that had run the campaign. The main purpose and goals ...
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